Sing Your Praises with a Professional Appearing Bio

Library of EMPA Blog Photos 14Our websites speak for us. With the shift towards remote work, your website is likely the first contact a potential client would have with you. Now, it is even more critical that you have a website that represents you.

If you are limited in time and unable to devote a concentrated effort to your website, you should at least focus on a distinctive bio page for yourself. Here, you want to employ a strong voice that represents who you are and describes the services you offer. This is your opportunity to state your personal energy healing values and to share your story with clarity and purpose. A sincere and reflective bio gets visitors to pay attention and take action.

Before we begin a discussion of format and content, you want to think about where to feature your bio. Placing it in on your “About Me” page is a popular location. And since this page is usually the most visited page on your website, it is a logical choice.

As you consider what to feature in your bio, there is no reason for you to feel self-conscience over writing about yourself. Think of it as if you are writing about a product which just happens to be you. Perhaps you are a sole practitioner or maybe one of a multi-person practice. Regardless, you have a service, and you believe in yourself or else you wouldn’t be in the energy healing profession.

Consider the following tips for a strong bio:

• Start your bio with your first and last name in the first sentence.
• Always include a photo if you can – people want to see who you are – keep it appropriate for your audience. It is a great idea to invest in a professional head shot.
• Write in the third person – this calls for using “he/she” instead of “I.” It’s customary to write bios in the third person – as if someone were speaking about you to promote more credibility and professionalism. Also, don’t forget to include your name several times. Our memory tends to store details when the information is repeated.
• Write as if you are talking to one person. Envision your ideal clients and write to them. Think about your writing tone and key messages
• Share your professional accomplishments, your current position and scope of practice.
• Throw in some personality – add something unexpected, a bit of humor, or curious information people would be interested in.
• Include your contact details – phone, Facebook, LinkedIn, website, directories
• PROOF! – get your friends to read your bio before you publish it.
• Update your bio at least once a year.

As you wrap up your bio, don’t forget the reason why you have written it. You want to get a response from people who visit your site. So, make sure that you have a Call-To-Action at the end of your bio. What action do you want a reader to take? Create an obvious next step to help your client return to a more peaceful life.

Call-to-Action examples:
• Call for more information on how “your modality” can improve a person’s health and well-being
• Schedule a consultation
• Enroll in a class being offered

Make this an easy step to take by including how to reach you: provide a link to an on-line scheduler, offer registration to a group session or webinar, or provide a form asking for an initial phone call.

Still stumped about what to write about yourself? We’re following up this article with a few specific suggestions for a well-written bio.

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