Promoting a business doesn’t have to be the expensive proposition it once was. Technology now offers easy-to-use software, and online resources are often inexpensive, or even free. So, while more costly marketing activities and advertising channels suit the needs of large organizations, small business owners and independent practitioners can find their marketing efforts satisfied using promotional platforms that work with modest marketing budgets. This is an ideal situation for energy healers who want to maintain a visible profile for themselves, but at a practical price.
One of the quickest and simplest ways for energy healers to get exposure for their businesses and services is through online directories. Many directory listings are free, and some have a reasonable fee, often with additional services or promotion included. Listings help build brand awareness and allow potential clients to find a private practice more easily than through a commercial listing (e.g. Yellow Pages.)
Target Your Market
Smart Use of Marketing Dollars
Depending on the type of directory and listing you want for your practice, the cost of a listing ranges from little to no cost up to a couple hundred dollars. Deciding where you want to list is important since you want to reach your target market. You will want to research which directories would be best for you. Where do you ideal clients go online? List there. Review listing sites by exploring their advertised services and look through the directory of energy healers already featured and determine which sites align with you and your practice.
With the shift to remote work, more practitioners are maintaining a web presence, and online directories become even more relevant. Embedding trackable links to your website from the directory listings makes it easy for potential clients to find you. By listing in multiple directories, you increase the chances of being seen by more people, and likely get more visitors to your website.
You might be wondering what information you should include in your directory listings, aside from name, practice and contact information? Of course, some of that depends on required fields in the directories that you use, but you should make a point of including the following:
- Description of your practice including your point of difference
- Visuals including your logo and pictures of yourself and/or images that reflect your healer’s vision
- Website link. Use a tracking link that can follow activity from specific listings to your website.