Clean Sweep!

While spring has yet to begin officially, signs of spring are starting to emerge so we can’t help but turn our thoughts to the new season. We all have our favorite seasons and spring might be yours. What is it about this time of year that resonates with you? Is...
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ABCs of Client Communications

Your gift of communication as an energy medicine healer may likely be the strongest form of communication that you offer. You send messages through your touch and energy, and while your receptive clients know this, not all clients are as tuned into the essence of you as a healer. You...
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Pro-Active Risk Avoidance: 3 Risk Solution Strategies

If you have your own practice or are part of a group of practitioners, don’t overlook the importance of establishing risk prevention measures to protect your business. While you are primarily focused on treating your clients, building your business, and marketing your services, there is the practical side of running...
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HIPAA Compliance: A Mindfulness Mandate

Business ownership does not come with a specified list of office hours. You’re always open for business from helping a client to keeping your office smoothly running, you don’t get many opportunities to put responsibilities aside. Observing the holidays is no exception. You will always need to squeeze some practice...
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One Promise You Must Keep

It’s rolling round to the time of year when we reflect on what was and prepare for what’s to come. Attached to that thought, we start making promises, i.e. resolutions, to ourselves. Many of our promises don’t last more than a couple weeks into the new year. Often that is...
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Practice Tips: Special Consideration for Seniors

The field of Energy Medicine includes an assortment of treatments that can benefit all age groups including the elderly. Depending upon the type of Energy Medicine you practice and your business goals, you might want to consider expanding your services to include a range of age groups, if you have...
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Are Online Directories Right for You? Here are 5 good reasons

Library of EMPA Blog Photos 16Promoting a business doesn’t have to be the expensive proposition it once was. Technology now offers easy-to-use software, and online resources are often inexpensive, or even free. So, while more costly marketing activities and advertising channels suit the needs of large organizations, small business owners and independent practitioners can find their marketing efforts satisfied using promotional platforms that work with modest marketing budgets. This is an ideal situation for energy healers who want to maintain a visible profile for themselves, but at a practical price.

One of the quickest and simplest ways for energy healers to get exposure for their businesses and services is through online directories. Many directory listings are free, and some have a reasonable fee, often with additional services or promotion included. Listings help build brand awareness and allow potential clients to find a private practice more easily than through a commercial listing (e.g. Yellow Pages.)

While there are numerous benefits to listing online, here are five motivating reasons to start adding your business to online directories:

Target Your Market

There are numerous directories that exclusively feature energy healers just like you. Imagine, your listing being seen by potential clients who are only looking for someone with your unique gifts. It’s savvy marketing that you will want to leverage!

Smart Use of Marketing Dollars

Depending on the type of directory and listing you want for your practice, the cost of a listing ranges from little to no cost up to a couple hundred dollars. Deciding where you want to list is important since you want to reach your target market. You will want to research which directories would be best for you. Where do you ideal clients go online? List there. Review listing sites by exploring their advertised services and look through the directory of energy healers already featured and determine which sites align with you and your practice.

Get Exposure

With the shift to remote work, more practitioners are maintaining a web presence, and online directories become even more relevant. Embedding trackable links to your website from the directory listings makes it easy for potential clients to find you. By listing in multiple directories, you increase the chances of being seen by more people, and likely get more visitors to your website.

Get Found

Consider the value of the exposure you get with multiple listings. Not only are the odds of being seen by prospective clients increased, you step up your online presence. Numerous listings mean your internet “footprint” increases. The keywords that you use in directory listings can boost online search results in your favor, so you increase the probability that your listings will appear at the top of internet searches. Useful keywords may include your city or town, one or more specific modalities you use, and symptoms or challenges clients may be searching to find relief. Using multiple types of keywords increases the chances that someone looking for what you do in your area finds you at the top of their search results.

Build Credibility

Then there is the credibility that you build. Hosts of some online directories specialize in listing practitioners in the energy medicine field. They are looked upon as reputable sources for the consumer and as such, seek to sustain credible and helpful listings for their customers.

You might be wondering what information you should include in your directory listings, aside from name, practice and contact information? Of course, some of that depends on required fields in the directories that you use, but you should make a point of including the following:

  • Description of your practice including your point of difference
  • Visuals including your logo and pictures of yourself and/or images that reflect your healer’s vision
  • Website link. Use a tracking link that can follow activity from specific listings to your website.

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A How-to Guide for Responding to Negative Client Reviews and Comments

Many practitioners fear negative client reviews or comments without realizing these types of comments can actually have a positive effect on their practice. Bad reviews are a fact of business- it’s tough to please all your clients all of the time. Even the world’s best companies get the occasional bad...
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Signposts

Jetty looking out to sunSpring is a season of transition shifting from dormancy to promise. This year in particular, we are ready to embrace both new and returning passages into our lives. While we welcome positive change, we might not always take the time to notice the subtle (or sometimes, not so subtle) signs telling us we are on the right path.

In an article featured in Energy Magazine, author Cyndi Dale, energy medicine practitioner, shares her thoughts about the signs that manifest around us. These messages affirm the opportunities in front of us advising they are “less about the influences than they are about our internal posturing and attitude.” Cyndi also points out the importance of signs when we are dealing with an important decision in our lives.

By intentionally asking for signs to help us in decision-making, we use our own intuitive powers which in itself is very healing. Now, as the nation opens up allowing us to rejoin and explore the world around us once again, remain watchful.

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Risk Management Mindfulness: Conduct a Marketing Self-Audit

Your online presence remains an important part of your marketing practices and a resource you want to leverage. Keeping in mind that you want to promote your services, yet not misinform, you need to sustain a balance of informative content and compliance with your marketing efforts. The Federal Trade Commission...
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