What’s in a Name: Leverage Your Affiliations Marketing A Membership Badge

If you are a sole practitioner or an energy medicine group of practitioners, your name and reputation are among the most influential qualities of your business. Word-of-mouth marketing is likely your most effective marketing tool; nothing can be more powerful than someone we know providing us with an enthusiastic recommendation....
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Practice Development: Selling from the Heart

Don't you feel inspired when you are engaged in a heartfelt conversation? That inspiration leads to action, and it is this kind of response you want to spark when speaking with others about your practice. It is hard to resist someone when they sell from the heart. Have you ever...
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Grow a Dynamic Email List

Marketing your practice should be a dynamic process not a one-time does everything activity. For example, consider your mailing list. Are you doing anything to build up your list of clients and prospects on an ongoing basis? If you are not doing this now, then start developing ways to pull...
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Professionalizing Your Practice: HIPAA Email Disclaimer

Would you say that email communication is one of the primary ways that you “speak” to your clients? You are probably like many other healing professionals who use email since it is fast, easy, and most people have email accounts. If this is the case with you, then consider adding...
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3 Ways Mentioning Energy Psychology Research Can Help You – And Your Clients!

Next time you introduce yourself as an energy practitioner or are in a conversation with a new client, add to your credibility by referring to some research talking points. In a recent  ACEP article , author Sarah Murphy, LPC, writes research can position you as knowledgeable about the field, help...
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10-Step Marketing Checklist

Most business owners have small budgets for advertising and many energy practices depend on word-of-mouth and referrals as their primary means of advertising. There is nothing wrong with that, in fact referrals are the backbone of most businesses. However, a wise marketing strategy to follow is a multi-prong plan that...
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Boost Your Productivity with An Online Scheduler

The New Year is a great time  to start new habits to help you achieve personal and professional goals. If you've decided to become more organized and efficient in 2021, then consider adding an online scheduling tool to manage your business and personal commitments. How much time do you spend...
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Starting the New Year: Enhance Your Ability To Thrive While Online

As we enter the New Year, temporary workplace accommodations due to Covid have become permanent practices. Shifting to a remote work mode is now commonplace, and we have successfully adjusted as needed. With workplace and home space now conjoined, we must make it a point to separate the two to...
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Wholeness Through the Holidays: Or, How to Not Overdo It

"Each of us holds special memories and expectations for the holiday season," comments contributing writer and energy medicine practitioner, Cyndi Dale. She shares her observations about managing this time of year with Wholeness Through the Holidays . "No matter our religion or tradition, the holidays cumulatively represent our inner need...
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Remote Practice: Checklist Don'ts

While a separate room for energy healing works best, creating a specific place in your home for your energy sessions works just as well. You do want to ensure uninterrupted time for remote sessions, so to optimize energy healing, here are some Don’ts to consider: Don’t forget technology . You...
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